BAME is an acronym commonly, and also contentiously, used in the United Kingdom. It stands for “Black, Asian and Ethnic Minority” people.
At the beginning of 2021, a group of British celebrities, shrewdly assembled by a newspaper I used to enjoy reading1 in the times BC2, appeared in a video addressing Covid vaccine “hesitancy” and “misinformation” within BAME communities.
The Guardian-sponsored video features actor & writer Meera Syal, actor & radio/TV presenter Adil Ray, actors Sanjeev Bhaskar, Asim Chaudhry and Nina Wadia, TV presenter Konnie Huq, and other award-winning thespians politicians such as London mayor, Sadiq Khan, and the former UK Tory party chair Sayeeda Warsi, alongside many other famous people who also just so happen to be a darker shade of Beige.
Apparently, as claimed by Guardian New’s Youtube blurb, coronavirus disproportionately impacted minority ethnic communities. But these communities had also been subject to misleading information around the vaccine, we are told.
“Unfortunately we are now fighting another pandemic: misinformation,” Ray, who helped put together the video, explained. “Whilst these communities must accept some responsibility too and take the vaccine to save lives we all must do what we can and come together to fight this deadly virus. We hope this video can help dispel some of the myths and offer some encouragement for everyone to take the vaccine.” (text in bold to emphasize the bits that particularly made me retch).
BAMEs using their fame to play Big Pharma’s game
In what was a sickly saccharine display of fake sincerity (remember mostly all of these people are professional actors, apart from the obvious cricketer Moeen Ali who, given his day job, would not surprise us by being the least adept at teleprompter reading), this mostly brown medley (I counted three black ‘slebs) of public figures told outright lies whilst using appeals to emotion and authority to encourage injection uptake amongst black, Asian and ethnic minority communities in the UK.
From the Guardian:
The greater reluctance of people from ethnic minority communities has been ascribed to various factors including poorer engagement with the health service historically, lack of trust, and exploitation of religious concerns through claims the vaccine contains pork or alcohol, is not halal or alters DNA.
Oh really, dear Guardian of mine?
Personal anecdote: it’s true that my Mum — my most sensible Mum who never wanted the V but who was persuaded coerced into taking the first round of two so that she could freely see her grandkids after months of missing them — has always been skeptical of pills in transparent orange bottles. That’s because she’s frequently found ways to heal herself through the natural medicine found in her kitchen and garden. Ayurveda, one of the world’s oldest holistic healing systems, is part of our Indian “culture”
I love how they come up with reasons to explain why BAME were “hesitant”… maybe we weren’t hesitant, maybe we were dead sure we didn’t want it because perhaps some of us are more knowledgeable about how immune systems work?
Here’s the 3-minute vomit-inducing video:
My reaction to the video
“Oh my Bhagwan,” I exclaimed to the standard emotional manipulation tricks of propaganda: the sentimental background music, the deliberate slow pacing, the hopeful, chirpy affect of one celebrity’s voice placed immediately after the sombre, hushed tones of another. And to the reminder that “we…
“we”, because when you are asked to go on camera to emotionally manipulate a bunch people specifically from your own ethnic minority group, you must of course use the word “we,” even if today you have nothing in common really apart from a similar shade of skin and non-English sounding names
… yes, “‘we’ share the same struggle,” even though most of these extremely well-paid TV and radio celebrities very likely did not have to struggle in the same way during the lockdowns that most ordinary working-class brown or black people in the UK did.
“We will find our way through this… All we have to do is take the vaccination,” recited one female brown celebrity, nodding condescendingly as she explains the obvious solution to all her brown bhai and bhen.
“Looking after others and serving our community, it’s what we do… it’s how we’ve been brought up,” reads out the next brown celebrity, (the chief brown celebrity of this project, the one who collaborated with the prestigious Guardian to make this schmaltzy video happen), smiling as he expertly guilt-trips his fellow South Asian folk. “It’s why we have such immense pride when a family member becomes a doctor or a nurse. We’ve so much respect for them… they need our respect now, more than ever they need our help” articulates Authority-Appealing-Adil.
Yes that makes sense: get some untested chemicals plunged into your body so that your health professional relatives don’t feel disrespected! No mind to the unknown effects of the V, we just don’t want them to feel bad…
Brown (or black) celebrity after brown (or black) celebrity confidently repeats lies about the origin, safety and efficacy of the injections. With feigned conviction they urge people who look like me and my kinfolk to please, please, please be a sport and go get the shot, there’s a good girl now. Never mind that these people did not personally check any data (granted there was little actual data to check at the beginning of 2021 but hey, that was the main argument of people like me who warned against taking it), they were simply paid actors.
(I’m assuming they were paid to read out these basic propaganda lies. And if not in money then they at least awarded themselves thousands of virtue-soaked Brownie points.)
As to the certitude with which they talk about the ingredients, in order to convince those with religious concerns, one commenter says: “They’ve said there’s no animal origin or foetal matter etc - but if you look at what it contains ... it’s like they haven’t even bothered to look up whether what they’re saying is true, they’ve taken the cash and run.”
How many lies are you able to count in this 3 minute video?
Celebrities as sellouts
In the late 90s, I used to admire Meera Syal, Sanjeev Bhaskar and Nina Wadia for their TV comedy show Goodness Gracious Me, which had British Asian people of my generation cracking up at sketches which either turned the tables on events we’d frequently experience (eg. drunken, white British people going to Indian restaurants and acting in an obnoxious manner, or having our ”complicated” names routinely be mocked or mispronounced) or hilariously parodying Asian3 familial stereotypes. As with all celebrities, whatever their skin colour or background, I have no more admiration for such sellouts.
Help: Google translation required!
In how many South Asian languages — Bengali, Gujarati, Hindi, Punjabi, Urdu, to name a few from the Indian subcontinent — can one say “I have utter disdain and contempt for every last one of you brown celebrities for shilling pharmaceutical products that killed and harmed many”?
One thing gave me hope though: the comments on this video which attest to the fact that observers of this video — many of them BAME themselves — know what’s up.
My Family Reckoning
I stood no chance at getting through to my family. Whilst I too, like many of these famous people, am also an artist (and can even count a couple of noteworthy mainstream “successes” to my name), I am not a celebrity, and I am certainly not a household name. And even though I was once considered to be “the clever one” within my immediate family (due to my being the first of my generation to attend university — how little that means to me today! — and earn myself a much-coveted degree… ha, a science degree at that), nobody in my family, save my mother, paid any heed to my sincere pleas to consider the unknown outcomes. In fact many in my family began to talk to me as if I was stupid or cruel, questioning my lack of concern for the “elders,” and some as if I was insane for questioning anything around the official story around Covid. Yep, like the majority of my readers no doubt, most of my relatives — almost all of them live in the UK — are awash in corporate media, not even aware that there is actual knowledge and helpful truth around health and nutrition being offered outside of those outlets. Unless you are aware of how the mechanism of mainstream media operates and therefore understand that there are mega-corporations who control everything that you see/hear/read/buy, you cannot comprehend that within that paradigm there are thousands of strategically-positioned influencers being used for highly-sophisticated messaging campaigns; influencers of every creed, colour, and background being placed in front of the public’s eyes and ears to capture as many minds as possible. If I were to be charitable — and I generally want to be — I would say that a lot of these influencers don’t even know how they are being used by Big Pharma. But even if they may not know, shouldn’t they be held accountable for the outcomes of their persuasion, given what is now known about adverse events, including deaths caused by the injections? Will any of these people ever accept responsibility for their blithe medical advice so glibly dispensed to members of their community?
Doctor, Doctor
Also, as alluded to in the injection commercial above, many (South) Asians count doctors and other health professionals as family members. Even if they are good people who desire to heal (and I would guess that most of them are), they are steeped in the Rockefeller medicine paradigm: You heal with pharmaceuticals first. (You may also get financial incentives for doing so, but there’s nothing sinister about that, of course not).
Stay tuned for my next post which will be about BAEM BAME that deserve respect because they did the very opposite of selling out.
Before I came to understand that mostly all “news” and “information” we are permitted to consume — those that appear without any psychological deterrents such as fact-checking warnings — are all part of the gigantic propaganda machine that has been designed to control our minds.
Before Covid.
In the UK, South Asians are generally called “Asians.”
Well Jet, in tandem we trot today again - clearly you and i are of the same heart, and this subject is much on it. But you can take 3 minutes of this. i could not. and that said, i never was caucasian like they made me fill out on those forms in school! PROUD TO BE BROWN meself - or a darker shade of beige as you might say. i got the cascade download of how and why India was BOUGHT when all the temples and ashrams closed down. i'm so ashamed for them! HELL they're still wearing the maskymask and showing off the spongebob bandaid on their arm!
hell hath no fury like a brown-beige woman's scorn!
We've got our useful famous brown pharma shills here in the states, too, of course (& I'm guessing everywhere in the world where there's a diverse population) like John Legend, Whoopi Goldberg, Questlove, et al, but you have to love that video of Ouchie Fauci walking through a DC neighborhood & getting dressed down by a well-informed neighbor. And remember the UK has truth telling brown heroes like Dr. Aseem Malhotra and Maajid Nawaz.